HBO NOW Subscription UX

Paywall – Simplification

iPad – Renewal prompt exploration

iPhone – Renewal prompt exploration (headline not by me).

iPhone – Renewal prompt exploration

iPhone – Link subscription

iPhone – Link subscription (expanded)

iPad – Welcome page (new subscriber)

iPad – Welcome page (returning subscriber)

iPhone – Welcome page (returning subscriber)

iPhone – Welcome page (new subscriber)

Role

UX Writer

For

HBO Seattle

Date

December 2015