Attorney Profile Guide

Description

The research team at Avvo had data on what parts of an attorney’s profile are most important to consumers. To get this information into attorney’s hands, I collaborated with the B2B marketing team and a designer to produce this guide. The engagement email campaign to 17k advertisers garnered a 5.8% CTR, 3x the typical clickthrough rate with this audience.

Role

Content Strategist / Copywriter

Date

July 2018

Type

B2B engagement content